Project

Gen Engelhardt Photography Logo

Melbourne based Photographer, specialising in Urban, Landscape, Nature and Travel Photography.

Brief

The brief was to design a logo that included, but also emulated the colourful nature of Gen's photography.

Solution

Designing for myself I find, is always a much harder process. In this logo I wanted to emulate the natural process I use in my photography while taking inspiration from the colourful photography. I chose what I thought are some of my strongest photos and used the CMYK gradients to show that I avoid using any computer manipulation in my photography. With such a long name, my initials were used to compress the logo, making it easier to use on products such as business cards, postcards and stickers.

Role

Typography, Branding, Photography

Gen Engelhardt Photography Logo
The Credits Logo
The Credits Logo