Boral BPS Strengthen & Sustain Campaign

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Brief

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The Boral Production System Strengthen and Sustain Campaign is rolled out across Australia to promote the importance of the BPS work system. The brief was to come up with a campaign that encompassed Posters, Flyers, Pull Up Banners, eDMs and web assets including Intranet banners and assets for the Google Site further explaining the system. We were also required to design an Icon for each of the 7 BPS Points.

Solution

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We started with a client meeting to ascertain the direction of the project. Once this was decided upon we went away to brainstorm and come up with multiple visual styles before going back to the client. Once a visual style was decided upon we rolled out this design across an A3 Poster, A5 Flyer, Pull Up Banner, eDM and Intranet Banner. We also supported the team with any web asset creation for their Google Site.

Role

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Art Direction, Graphic Design, Icon Design, Digital & Print Layout Design, Web Asset Design, eDM Design